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Whether you live in the city or out in the countryside, the chances are you’ve seen foxes around. You might think of them as cute ginger dogs, or you might think of them as vermin. You might lambast them for breaking into your bins and recycling, or tearing open bin bags, or you might leave food out for them. It could be that you deplore the rural country method of fox hunting (in its past sense or current state) or you may be a supporter. Wherever you sit in the great fox debate, there is one thing you cannot argue: the fox is one of the greatest animal success stories of our time.

Think about it, these animals were traditionally rural in their nature, they would live in forests and fields, eat local wildlife, or occasionally a chicken or similar poached from a nearby farm or manor. But as humans have encroached on their traditional environment, they have not died out or moved away. They have instead adapted, they’ve improvised, and they’ve overcome.

Now foxes are just as happy in big city centres as they are in wide open rural spaces, we have the city fox and the country fox, and they are both just as crafty.
We humans unfortunately are not as adaptable, neither in our lives nor our businesses. We react sluggishly to changes, and try to fight against them rather than embrace those changes and learn how to work within them. There is never just one way to live, or work. There is never just one market to compete in. Look at our little foxy friends, how they grow and expand into the changing areas rather than shrink away from them. As the old saying goes, “victory is for the bold”.
When you see them out and about foxes are often very timid, but at the same time they are the same environment as you and I. They are not hiding away or running from the tides of change; instead, they are embracing them and moving forward.

As our businesses evolve, and as the environments in which we work change, our choice is the same as the crafty fox: we can either hide timidly in our burrow, with what we have to hopefully sustain us, or we can be bold and march out into the new world and embrace the evolution.


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