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What if your prospects aren’t buying from you? Assuming they’re seeing your offer, the reason they’re not buying is one of the following:

1: They don’t want what you’re offering. You will never sell to these people. 

Go and find the people who want your product or find a product that your people want.

2: They literally don’t have the money or credit to buy what you’re offering. They want it, and if they had the money, they would buy it. 

You can still sell to some of these people by offering payments.

3: They don’t like you, which means they don’t trust you, which means they don’t believe you. 

If you’re getting the right product in front of the right people for the right price, then this is the reason they’re not buying. 

That’s why you’ve got to build ‘know, like and trust’ into all of your marketing.



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