You’re going to think this is too simple to work.
Certain website designs attract certain target markets. The design that attracts gardeners, for example, is going to be different than the design that attracts electrical engineers.
Knowing this, the question becomes, “How do you design a website that you know will attract your target market like no other?”
And how do you do this without a lot of market research, testing, trial and error and so forth?
It’s so simple, I’m almost embarrassed to tell you….
Look at the successful websites in your market.
And then do what they do.
See? I told you this was simple.
There is zero need to waste your time or money conceptualising what your site could look like. You don’t need to make a dozen mockups and drive traffic to see which site people stay on. You don’t need to hire fancy web designers to create an artsy site.
See what’s working, learn all you can and then create your own familiar design without copying.
If you use any site design other than the type favourited by your target market, you’re going to lose traffic. And conversions.
People trust a good-looking site that feels somewhat familiar. Using a professional, familiar design boosts trust, reputation and authority. The visitor won’t realise why they trust your site, only that they do.
And that’s all that counts.